Gratitude is good for business because it has been shown to improve employee well-being, increase customer loyalty, and enhance overall business performance. Here are some sources and links that support this claim:
Improved employee well-being: Gratitude has been found to increase employee satisfaction and engagement, which in turn leads to better job performance and decreased turnover rates. A study published in the Journal of Applied Psychology found that employees who received expressions of gratitude from their managers were more motivated to work harder and stay with the company longer. Source: https://psycnet.apa.org/record/2013-29761-003
Increased customer loyalty: When businesses express gratitude to their customers, they are more likely to develop long-lasting relationships with them. A study published in the Journal of Marketing found that customers who received a thank-you note from a business were more likely to make repeat purchases and refer the business to others. Source: https://journals.sagepub.com/doi/abs/10.1177/0022242915597849
Enhanced overall business performance: Gratitude can improve business performance by increasing productivity, reducing costs, and improving overall business relationships. A study published in the Harvard Business Review found that companies that practiced gratitude had higher levels of employee engagement, productivity, and customer satisfaction than those that did not. Source: https://hbr.org/2013/11/why-gratitude-is-good-for-bus
Overall, gratitude is good for business because it improves employee well-being, increases customer loyalty, and enhances overall business performance.